Mary Louise VanNatta
CEO | VanNatta Public Relations, APR, Fellow PRSA
More of Mary Louise VanNatta's Articles
Does Your Business Have Anti-Fans?
Engagement, whether positive or negative, is still engagement. Any entity with exposure to the public is likely to attract its share of online fans. People love to follow celebrities, bands, and favorite brands. However, there’s always that group who engage purely to actively express dislike or disdain for a person or company. Welcome to the world of the ââ¦