Salem Business Journal

Salem news — 2025-01

19 articles · Page 2 of 2

Turnaround Strategy: Craft an Action Plan for Poor Sales Performance

Sales leaders face challenges in enhancing their teams' performance. To address underperformance, they should diagnose root causes, set clear and measurable goals, provide targeted training, and continuously monitor progress. By implementing a structured action plan, sales leaders can turn sales slumps into opportunities for growth and improvement.

Small Businesses Leverage AI to Tackle Mundane Tasks

As AI technology evolves, workers express concerns over job loss and security. Business owners like Stevie Fox and Lou Pereyra emphasize adaptation to AI's role in enhancing efficiency while focusing on creative tasks. They advocate for education to alleviate fears, suggesting a proactive approach to leverage AI's benefits while remaining cautious about its implications.

Willamette Valley Council Makes Strong Community Impact

The Willamette Valley Council (WHC) is committed to community improvement through the reinvestment of funds from the Marion and Polk County Coordinated Care Organization (CCO). Founded in 2019, WHC partnered with Pacific Source to enhance healthcare access, address health disparities, and allocate Medicaid dollars effectively for community health initiatives.

Bright Future Ahead: Oregon's Real Estate Market Gains Momentum for 2025

The Oregon real estate market is resilient despite rising interest rates, with November 2024 data indicating a strengthening trend. Average sale prices increased by 3.7%, and active listings rose by 13.3%. Closed sales surged by 23.7%, reflecting buyer confidence. The Mid Valley Association of REALTORS® aims to tackle housing challenges moving forward.

Building a Legacy of Wellness: The Story of Zohra Campbell and Indigo Wellness Center

Indigo Wellness Center in Salem, led by Dr. Zohra Campbell, has evolved over 20 years from a single-office entity to a multifaceted wellness hub combining chiropractic, yoga therapy, and massage. Campbell’s commitment to community, personal growth, and adaptable leadership has fostered a transformative environment, focusing on wellness and empowerment throughout her journey.

Rising Energy Cost Too Cold for Winter

Oregon faces rising energy costs due to increased demand, aging infrastructure, and the transition to renewable energy, disproportionately affecting lower-income households. Senator Wyden has raised concerns over affordability. The Energy Trust of Oregon is addressing these issues through energy efficiency programs and support for vulnerable communities, aiming for an equitable energy future.

From the Desk of Jose Gonzalez

As 2024 ends, the author reflects on their time as a Salem City Councilor, expressing bittersweet feelings about stepping away. They emphasize the importance of remaining engaged in the community despite leaving office. Their commitment to collaboration and addressing challenges continues, aiming to build a better future for Salem together.

Lawmakers Address Business Challenges, Opportunities at Leadership Summit

Oregon House Democratic Leader Ben Bowman emphasized the importance of effective government in fostering economic growth during the Oregon Leadership Summit. Both parties are exploring strategies for improvement, particularly addressing challenges like housing, transportation funding, and job creation in clean energy sectors. Bipartisan cooperation will be essential as the 2025 legislative session approaches.

Oregon's Supermajority: A Call for Business to Get Proactive

In January, Democrats will have a supermajority in the Oregon Legislature, allowing tax changes without Republican support. Business leaders are urged to proactively engage with legislators and build ongoing relationships to influence outcomes. Effective advocacy involves presenting ideas positively and consistently participating in legislative discussions rather than solely opposing proposals.

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