Practical guidance and perspectives for business owners and professionals.
67 stories · Updated automatically as reporting is publishedThe author reflects on their journey as a real estate broker, highlighting experiences during the Great Recession and recovery post-2012. They emphasize the current housing shortage, ongoing...
Salem Business JournalEngagement, whether positive or negative, is significant, with “anti-fans†increasingly prevalent in pop culture and businesses. These individuals build communities around their dislike,...
Salem Business JournalNavigating the tumultuous waves of Salem's business scene has given me a unique perspective on the art and science of small business finance. Let me share a few kernels of...
Salem Business JournalTo effectively engage on social media, businesses must strategically plan their content. Key steps include creating relatable content, being emotionally authentic, building trust through edu...
Salem Business JournalSelling a closely held business requires thorough preparation, including gathering critical information about the business, personnel, and markets. Owners should maintain a positive attitude...
Salem Business JournalEmployers are facing hiring challenges amid inflation and pandemic recovery, leading to a need for improved recruitment strategies. Refreshing marketing, handling online reviews, understandi...
Salem Business JournalDARE TO BE A SUCCESSFUL WOMAN by Lucy Escobar empowers women to achieve personal and professional success through a structured methodology. The book offers tools and strategies to overcome c...
Salem Business JournalVolunteering, despite busy lives, offers significant benefits for individuals and organizations. It fosters community connections, enhances employee health and teamwork, boosts business succ...
Salem Business JournalThe holiday season presents a prime opportunity for local businesses as 80% of shoppers prefer supporting them. Key strategies include leveraging past positive experiences, enhancing word-of...
Salem Business JournalThe Oregon Legislative Assembly's upcoming session emphasizes bipartisan cooperation, especially concerning the drug epidemic, housing crisis, and childcare issues. Leaders Tim Knopp and Rob...
Salem Business JournalTraditional Calls to Action (CTAs) are becoming ineffective as they often blend into the noise, especially when addressing unfamiliar contacts. A more effective approach, demonstrated by Cai...
Salem Business JournalHeart attacks are critical emergencies often caused by blocked arteries, limiting blood flow to the heart. Rapid response is vital; the American Heart Association advises calling 911 instead...
Salem Business JournalThe Corporate Transparency Act (CTA), effective January 1st, requires U.S. corporations and LLCs with 20 or fewer employees to disclose ownership information to the Financial Crimes Enforcem...
Salem Business JournalDuring a heart attack, time is critical. The longer the heart muscle goes without oxygen, the more damage can occur. That's why recognizing symptoms and calling 911 right away is...
Salem Business JournalThe primary discussion around selling real estate highlights scenarios for different investors. Novice investors typically reinvest using 1031 Exchanges, while house flippers focus on quick...
Salem Business JournalThe metaverse, a term coined by Neal Stephenson in 1992, represents an evolving virtual environment where people can connect, socialize, and conduct business using augmented and virtual real...
Salem Business JournalAs the new year approaches, small businesses are focusing on effective marketing strategies to capitalize on opportunities. Establishing a budget, aligning business goals, and determining ma...
Salem Business JournalAmericans are deeply engaged in politics, particularly at the federal level, but often overlook local issues that significantly impact their lives and businesses. Local decisions on taxation...
Salem Business JournalSales is a conversation between adults to uncover the truth. At the end of the day, it’s all about initiating and supporting peer-to-peer conversations. But for too many salespeople, when....
Salem Business JournalThe pandemic has altered consumer expectations, resulting in longer wait times and service delays. While some advocate for low expectations to increase satisfaction, this approach may hinder...
Salem Business Journal
