James Alberson
More of James Alberson's Articles
The ONE Easy-to-Fill Skill Gap Keeping Virtual Meetings From Turning Into Revenue
Sales is a conversation between adults to uncover the truth.
At the end of the day, it’s all about initiating and supporting peer-to-peer conversations. But for too many salespeople, when it comes to virtual meetings, it seems like we're still a lot better at pushing buyers and influencers away than we are at drawing them in.
We’re just…
Is your sales team’s “Call to Action” repelling more buyers than it attracts?
We’re all taught at some point that we need to ask for a Call to Action (CTA)– a request that the person we’re talking to commit to do something. And usually, we make that request. But how effectively?
The landscape has changed. The CTAs that worked a decade ago with a brand-new contact simply aren’t effective anymore. They don’t set us apart fr…