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James Alberson

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Is your sales team’s “Call to Action” repelling more buyers than it attracts?

Written by James Alberson on Feb. 8th, 2024

We’re all taught at some point that we need to ask for a Call to Action (CTA)– a request that the person we’re talking to commit to do something. And usually, we make that request. But how effectively?

The landscape has changed. The CTAs that worked a decade ago with a brand-new contact simply aren’t effective anymore. They don’t set us apart fr…

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